Don't bet. SafeBet.
Content & Distribution Program · Prepared for Alex Konanykhin by EVM

The layer that makes paid spend convert

The ad work gets a user to the click. This program is what makes that click convert at a higher rate, and what keeps ROAS strong as we keep scaling. A premium content engine + an authority press-release & 300+ site distribution network put SafeBets everywhere buyers research, so the demand your ads create comes back and converts instead of leaking to competitors.

Why it matters
Most buyers research before they act. Own that, and ROAS holds as you scale
The research gap

Paid clicks can be profitable, and only a small percentage convert on the first click. Most of the buyers leave the ad and research you everywhere first: Google, AI assistants, news, social. When all of it returns SafeBets answering their questions, they come back and convert.

It compounds, it's owned

Paid traffic is rented. It stops the moment you stop paying. Every article, release and authority placement keeps working: ranking, getting cited by AI assistants, building trust indefinitely. This is owned, and the earlier we start, the larger the base by the time spend scales.

ROAS insurance

This isn't a cost center bolted onto the ads. It's directly aligned with your one condition: scale spend only while ROAS stays strong. Owning the research journey is what keeps it strong as the budget grows.

The reality
The invisible chaos funnel: how buyers actually move today
90%+ of the journey is research, scattered everywhere, and it only converts if the trust is already there
Most buyers wander for weeks before they act (90%+ research) A share act now, straight off the ad (~5%, set to your real rate) Both paths land in two funnels: 📈 Invest and 🚀 Sign up. The goal is coverage across both angles, so we catch the fast movers and the slow researchers, into either funnel.
◆ This is exactly why the content layer matters
🔎 Search🤖 AI answers📱 Social📰 News & PR▶️ Video🎙️ Podcast
A clean funnel is a fantasy. A few act the moment they see the ad; most bounce across search, social, reviews, AI answers, news and competitors for weeks before they act. The content layer puts SafeBets in every one of those places, so the trust is already built by the time they come back, and both the fast movers and the slow researchers convert, into either funnel, invest or sign up, on the same ad spend.
The competitive moment The whole category is being researched, and we make SafeBets the answer The whole category is under scrutiny right now. We make SafeBets the published answer to "is it legal / safe / what's the alternative", and intercept the competitor searches. Read more

Prediction markets are under more public attention and regulatory scrutiny than ever. Kalshi and Polymarket drew the crowds, and the hard questions that came with them. So buyers are actively researching the category right now, a flood of users asking "is this legal?", "is it safe?", "what's the alternative?", plus a displaced audience looking for a name they can trust.

We make SafeBets the published answer to those questions, across search, news, social and the AI assistants people now ask first, in lockstep with the paid spend from day one. The entire category's research keeps pointing back to SafeBets.

◆ Competitor interception
"Kalshi vs Polymarket"
"is Polymarket legal?"
"Kalshi alternative"
"is it legit / no money at risk?"
Be the trusted answer to high-intent, displaced demand, through owned content, at a fraction of bidding on those terms in paid search.
What we do
One engine, five moves, in a continuous loop with the ads
1
Question intelligence

Map exactly what people ask about prediction markets, Kalshi, Polymarket & SafeBets: comparisons, fears, legality, trust. One map drives all content and sharpens the ad creative.

2
Compliance-safe content

Answer those questions across formats (articles, explainers, social, AI-avatar UGC) built to educate & build trust. Never winning claims, never proof-of-payout.

3
Daily content, smart distribution

Publish quality content every day, then amplify the pieces that matter across a 300+ authority-site network, social and the AI engines, each at its own cadence, so SafeBets shows up wherever the buyer researches.

4
Feed the paid engine

Every winning angle & trust signal becomes ad creative and retargeting fuel, tightening the paid program's ROAS in a loop.

5
Layer the paid on top

We layer retargeting & paid ads across the same touchpoints where the organic content lives, so buyers see SafeBets both organically and in paid. The two reinforce each other, lifting brand presence so SafeBets feels everywhere they research, and familiarity turns into trust.

ads create demand → content captures the research → trust converts the click → winners feed the ads
The distribution engine
Eight formats, daily content, distributed at the right cadence
The engine works across eight content formats, and we publish high-quality content every day. We don't push every format to all 300+ channels at once, we publish daily blog posts and social content that own the search answers, then amplify the ones that matter across the network, each at its own cadence, every piece structured to answer the questions buyers ask and kept in SafeBets' brand voice.
We continually identify additional outlets and sources for expanded syndication, building a syndication network specific to SafeBets, so the 300+ destinations grow as the program runs.
Expanded distribution Several networks, mixed and rotated by campaign The 300+ standard network plus premium news, national flagship, finance and crypto networks, mixed and rotated by campaign so the footprint compounds without looking repetitive. See networks
Daily, we publish high-quality blog posts and social content, that is the steady base. The distribution networks below, the 300+ standard multichannel plus the premium news, national, finance and crypto networks, are mixed and rotated in by campaign. None of them runs on every piece, we put the right networks behind the right push so the footprint compounds without looking repetitive.
📡
Standard multichannel
300+ destinations
The 8 formats across news, blogs, social, video, podcasts, infographics, slideshows and the AI engines, mixed in to widen reach.
📰
Premium authority news
500+ real news sites
Real newspapers, magazines and NBC, ABC, CBS & Fox affiliates, Domain Authority up to 86. In addition to the 300+.
🏛️
National flagships
Major national names
Flagship outlets like USA Today, Business Insider and the Associated Press, for top-tier name recognition.
📈
Finance press
Financial & business outlets
Financial and business press like Business Insider and Digital Journal, where high-value investors actually read.
🪙
Crypto
Crypto-native network
Crypto-native news sites and crypto PR newswires, reaching the digital-asset audience directly.
The exact networks and outlets vary by campaign and availability. Live published URLs are reported weekly.
The distribution network
Published & cited across the outlets buyers already trust
Our content feeds distribution networks that place SafeBets where high-intent buyers research. Your content published & cited across 300+ news and business outlets, from national wires to financial and crypto press, so the brand shows up wherever the journey leads.
This is the program's distribution reach, the network we syndicate every campaign into, not a claim of specific past placements. Live published URLs are reported weekly.
Answer Engine Optimization (AEO) Get cited by the AI engines, where buyers now ask first We push citable, structured content to the AI answer engines so SafeBets becomes a cited source when buyers ask Claude, ChatGPT, Perplexity, Gemini and Copilot. See engines
◆ The new search

The program does not just publish content, it pushes citable, structured information out to the AI answer engines so SafeBets surfaces when buyers ask an AI assistant "is this legal?", "is it safe?", "what's the alternative to Kalshi?" We submit and structure content the models pull from, so SafeBets becomes a cited source in the answer instead of being absent from it.

AI engines are the new search. Being cited there means authority and discovery, and it puts SafeBets in the answer at the exact moment a buyer is deciding who to trust.
◆ Engines we submit to & get cited by
Claude ClaudeAnthropic
ChatGPT ChatGPTOpenAI
Perplexity PerplexityAnswer engine
Gemini GeminiGoogle AI Overviews
Bing Copilot Bing CopilotMicrosoft
Submitted and structured for every engine. Cited, not just indexed.
Campaign stats
The numbers that matter, in one place
$12M to $50M
Prior LinkedIn ad spend to capital raised (~4.2x), confirmed by Alex
~$75M
Total raised across LinkedIn, Google/YouTube, and Meta (~4.4x blended)
300+
Authority destinations a single piece of content syndicates to
8 formats
Produced from one topic: article, video, social, podcast, and more
8 to 13%
Native lead-form conversion, vs 2 to 6% on landing pages
$1.81
Our blended LinkedIn cost per click (multi-channel user traffic runs lower)
10 to 50x
Range owned content can return on its own spend as it compounds
80%+
Of buyers who research before they act, the demand the content layer captures
Live campaign stats (impressions, clicks, leads, cost per investor, and ROAS) populate here in week 1, tracked across every channel and reconciled.
The compliance backbone This protects both of us, and it's a feature, not a limitation Educational only, AI avatars disclosed, and any raise-related content runs strictly under SafeBets' counsel. Clean separation, every time. Read more
✓ Educational only

Content educates and informs: no earnings claims, no proof-of-winning, no guarantees. The opposite of how competitors drew their regulatory fire.

✓ AI avatars disclosed

AI avatars present and explain, like a host or analyst, disclosed as AI where required. Never synthetic customers giving testimonials.

✓ Raise content under counsel

Anything touching the capital raise runs only inside the parameters SafeBets' counsel defines. Clean separation, every time.

What this layer actually does Intentional content with a job, not broadcasting Six jobs: influence the AI answers, hijack competitor brand searches, answer the real questions, strengthen the ads, build owned authority, and complement your team. See the six
This is a specific layer we lay down on purpose. Every piece is engineered to do a job: answer the exact questions buyers ask, shape how the AI assistants describe SafeBets, intercept the searches around competitor brands, and feed the ad engine. It works alongside your brand lead and social manager. It does not duplicate them.
🤖 Influence the AI answers

Buyers ask ChatGPT, Perplexity and Google AI before they trust anyone. We publish the educational, citable content those models pull from, so the AI summary of SafeBets comes back accurate and positive.

🎯 Hijack competitor brand searches

We study Kalshi and Polymarket ads to find the angles that work, then own the "is it legal", "alternative to", "X vs" searches around them. Their demand quietly routes to the trusted, no-wager answer.

❓ Answer the real questions

"Is it legal? Is it safe? How is this different?" Every fear and comparison gets a clear, compliant answer placed where buyers research, so the doubt is handled right where buyers research, alongside the paid ads.

📈 Strengthen the ads

Every winning angle and trust signal becomes ad creative and retargeting fuel. The content sharpens the paid program, and the paid program tells us what content to make next.

🏛️ Build owned authority

News placements, articles and authority sites compound. Paid traffic is rented and stops when you stop paying. This base keeps ranking and getting cited indefinitely.

🤝 Complements your team

Your brand lead and social manager own voice, channels and community. We own the specialized distribution, search, AI and authority layer underneath all of it. Two different jobs, one aligned result.

The plan, and what it costs
A clear posting cadence, not a mystery budget
The rule from the people who built this engine is simple: publish consistently, because volume is the lever most people underestimate. Each campaign is one topic turned into 8 formats (news article, blog, explainer video, short or reel, podcast, social posts, infographic, flipbook) and syndicated across 300+ destinations. Pick the cadence below. Everything is reported weekly with the live URLs.
Starter
$5,000 / mo
1 campaign / week
  • ~4 campaigns a month, each into 8 formats
  • 300+ syndication sites per campaign
  • ~2 to 3 authority placements / month
  • Weekly report with published URLs
A clean proof of concept.
Recommended
$10,000 / mo
2 to 3 campaigns / week
  • 8 to 12 campaigns a month, each into 8 formats
  • 300+ syndication sites per campaign
  • ~8 to 9 high-authority placements / month: 4 "As Seen On" network affiliates, 2 premium national, 2 Bing / MSN / Yahoo, 1 financial or crypto press
  • Weekly report with published URLs
Real saturation across the research journey.
Scale
$15k to 20k / mo
Daily publishing
  • 5 to 7 campaigns a week, each into 8 formats
  • Permanent, daily presence on 300+ sites
  • RSS automation re-syndicates every piece to our own channels
  • Weekly report with published URLs
Maximum coverage as ad spend scales.
How the money works
  • Separate from the ad media engagement, so your ROAS math on ad media stays clean.
  • Mostly real platform cost, fully disclosed: financial PR, premium network, syndication, AI-avatar production. No hidden markup.
  • You approve the budget. Full transparency, no incentive to inflate spend.
  • Reported weekly with the live URLs. Start at any cadence and move up or down anytime.
Starts this week

Pick a cadence and content goes live this week, in parallel with the ad-account spin-up. The earlier we start, the larger the owned, compounding base by the time ad spend scales.

Not sure which tier? We recommend starting at $10k for real saturation, then adjusting once we see the ad ROAS.

The multiplier
What the lift is worth, in dollars
The training calls this a 5% to 50% lift on paid ROAS: buyers confirm you are trustworthy before they click, plus free organic, AI-recommendation and competitor-intercept traffic on top. Here is what that lift is worth against a sample $100k investor ad budget at our proven 4.4x. The bigger the content cadence, the further toward the high end it pushes. These are estimates, not promises. We have seen this content-plus-paid approach help companies dominate their categories, and that is exactly what we are building toward here.
Baseline, content off
$440k
raised / mo at 4.4x
+15% lift · conservative
+$66k
/ mo. A $5k Starter pays for itself many times over.
+30% lift · the Recommended target
+$132k
/ mo on the $10k cadence
+50% lift · full saturation
+$220k
/ mo at the daily Scale cadence
This is live and interactive on the Plan & Calculators tab, where you can drag the content-lift slider and watch the raise and ROAS move.
Prepared by EVM LLC for SafeBets · Content & Distribution Program Companion to the paid-ad engagement, billed & tracked separately. Educational content only.